Luisa Conventi

My company continues a family tradition begun by my grandfather Aurelio, who around World War II produced and sold glass-bead necklaces near Venice’s railway station. In 1950 my uncle Antonio opened a workshop where he created floral and millefiori necklaces and original glass-bead jewelry that reached the world of high fashion.
Fascinated by this craft, in 1987 I founded Ditta Gioia, later moved (2007) to our family’s historic premises in Calle Priuli. For over thirty years I have created jewelry combining tradition and innovation. Over the years, I have organized public events with demonstrations, talks and storytelling to promote the heritage of the impiraresse and, together with the Committee for the Protection of the Venetian Bead, contributed to achieving UNESCO recognition. In 2022 I transformed my workshop into a small museum dedicated to the history of seed beads and the impiraresse.